About Us

About JR’s Sports – Fresno’s Premier Sports Store for Licensed Fan Gear & Apparel Since 1998

Founded in 1998, JR’s Sports is the largest sports fan store in California’s Central Valley, located in Fresno with over 9,000 square feet of retail space. As Fresno’s best-stocked sports store, we specialize in officially licensed merchandise for the NFL, MLB, NBA, NHL, and NCAA teams. Whether you're a local fan or shopping online from across the country, JR’s Sports offers an unmatched selection of team gear for men, women, and kids.

We carry a wide range of top brands including New Era, Nike, Mitchell & Ness, Fanatics, College Concepts, G-III, '47 Brand, 5th & Ocean, Antigua, and more. Shop everything from team t-shirts, fitted caps, snapbacks, and jackets to women’s fan apparel, baby onesies, pajamas, slippers, and swim trunks. We also stock a massive variety of fan accessories including drinkware, glassware, keychains, wallets, and tailgating items.

For home or office, our store features unique game room décor like pub tables, bar stools, dartboards, pool cues, neon clocks, and man cave signs. We also carry licensed bedding, comforters, body pillows, rugs, and trash cans, plus auto accessories like floor mats, license plate frames, and window decals.

Whether you’re searching for a sports store in Fresno, a Central Valley fan shop, or a go-to source for officially licensed sports merchandise nationwide, JR’s Sports is your one-stop shop for all things fan-related.